As an American-born woman of Indian descent, Deepika Rao has always been proud of both the cultures that are instilled in her. She believes that both Americans and Indians have an amazing sense of style, and when these two styles are brought together in the right way, something extraordinary can be created.
Deepika wishes to create a cultural duality between the traditional elements of Indian fashion and the modern, elegant silhouettes seen in American fashion. Her mission, through DeeFusion, is to blend both cultures in a way that makes them look even better put together than apart, yet allows it to easily be able to transition between the two cultures.
As for the name DeeFusion: Deepika’s ambition is to help educate people about Indian culture via fashion by diffusing her creative perspective of her culture into the world, so that everyone can learn to appreciate the true meaning behind the symbols that this beautiful culture embraces. When a woman puts on an ensemble by DeeFusion, she chooses to follow her heart, regardless of what the latest trends are. She becomes fearless in her style and makes a statement with her unique edge. She keeps her eyes and mind open for new ideas and is always seeking to learn more about the world and share her experiences. The DeeFusion woman is a trendsetter in her own way, serving as an inspiration for others to follow.